Exploration is a
managed and controlled process. What is reflected and recorded in the
“intelligence plan”? The “intelligence plan” is the basic document that
regulates the work of intelligence and the main responsibilities of each
individual intelligence officer. This document is classified and is not
intended for public disclosure.
I was about to describe the intelligence technology we use in crisis management, but I suddenly realized that one important topic may remain untouched and undisclosed.
Have you ever wondered what the fundamental difference is between “investigation”
and “research”? Which is easier and which is harder, where the path is much
shorter? The topic may not seem serious, but it is very important! It has a
significant impact on better matching and subsequent recruitment and selection
of candidates for intelligence work.
Before revealing one (however, widely known) secret about maximizing the effectiveness of intelligence, it is necessary to take a closer look at those who actually do or will do commercial intelligence in a company?
It is about the basic skills and knowledge that your future employees
and specialists should have. You will have to create and organize the work of
an almost complete intelligence unit. Moreover, your team will eventually
master the knowledge of the intelligence specialty, except for those methods and
techniques that are not used in commercial intelligence, based on its
specifics.
From our practical guide, you already know that reasonable care and
caution should be exercised when selecting a commercial intelligence team. (The
principles of selecting and building an exploration team are covered in Part Two of our guide.)
The spread of artificial intelligence (AI) is becoming more and more widespread in recent times. Go to Linkedin or any other specialized group or social network, you will see many publications offering and advertising AI as an indispensable assistant in business. AI is capable of replacing a lot of inefficient people in their workplaces. Many programs and courses are offered to better master and learn AI.
However, is AI suitable for all tasks? Can it fully replace humans,
especially in high-risk areas?
When you're hiring new staff, don't you pre-screen them at the
interview? Why not dig a little deeper into AI? Find out more about it? Is it worth the risk?
If you have ever read “combat documents”, for example, intelligence
reports on some problem, now by structure of construction, I will reproduce a
similar product. How much to trust it is for you to judge! It is better to
double-check everything yourself, especially if the topic of research is close
and in demand by you. In the future, I will explain why the document is
composed in this way! This also directly relates to the very essence of our
narrative.
So:
Why is it that (even)
entry level analysts, will do the job much better and more efficiently than
artificial intelligence (generative network)?
(principles, participants, products, results)
Before starting our brief excursion into the theory of the issue, please
accept my apologies in advance for the level of my English. As I wrote earlier,
it is not my native language, but the topic is important. Therefore, if
something remains unclear or undisclosed, feel free to write in the comments.
We will figure it out, I have a lot to share.
1. Why and when is a
strategic session necessary in commercial intelligence?
To answer briefly, the main purpose of a strategic session in commercial
intelligence is targeting! Defining (identifying) objects for further study by
the forces and means of intelligence. Creation of the very “chain of
proactivity” of the company's response to future risks, which you already know
from the previous post.
Targeting - the accurate definition, identification and specification of
targets for intelligence research, is a key factor in the effectiveness of all
intelligence activities. In the intelligence services of many countries of the
world there is even a special term – “error as to object”. It characterizes the
situation when the object of research selected for intelligence is chosen
according to erroneous or incorrect, irrelevant parameters. This leads to the
fact that instead of a real actual object, a random (erroneous) object falls
under the research and development of exploration. While the real risk may be
missed and will be able to have a negative impact on the company's activities.
Why does commercial intelligence always do the first and never the second?
Before we begin, per usual, I apologize wildly for my English again. It's
not perfect, but it's not my native language either.
Now let's get started...
The key purpose of this whole story is a cautionary tale!
If you want to have a highly effective intelligence capability in your
company that allows you to maintain a high level of competitiveness, do NOT
overburden intelligence with functions that are not assigned to it. Especially
those that can be handled by other parts of the company.
First, let's look at “risk management” and the reasons why commercial
intelligence does not engage in this area of activity. Let's start with
opportunities!
Problems and
opportunities of “risk management”
Does the commercial intelligence system have real market “risk
management” capabilities? Definitely not! Real external market risks are not
manageable.
