Friday, June 14, 2024

Strategy session in commercial intelligence

 (principles, participants, products, results)

Before starting our brief excursion into the theory of the issue, please accept my apologies in advance for the level of my English. As I wrote earlier, it is not my native language, but the topic is important. Therefore, if something remains unclear or undisclosed, feel free to write in the comments. We will figure it out, I have a lot to share.

1. Why and when is a strategic session necessary in commercial intelligence?

To answer briefly, the main purpose of a strategic session in commercial intelligence is targeting! Defining (identifying) objects for further study by the forces and means of intelligence. Creation of the very “chain of proactivity” of the company's response to future risks, which you already know from the previous post.

Targeting - the accurate definition, identification and specification of targets for intelligence research, is a key factor in the effectiveness of all intelligence activities. In the intelligence services of many countries of the world there is even a special term – “error as to object”. It characterizes the situation when the object of research selected for intelligence is chosen according to erroneous or incorrect, irrelevant parameters. This leads to the fact that instead of a real actual object, a random (erroneous) object falls under the research and development of exploration. While the real risk may be missed and will be able to have a negative impact on the company's activities.

Sunday, June 2, 2024

Proactivity or “risk management”

 Why does commercial intelligence always do the first and never the second?

Before we begin, per usual, I apologize wildly for my English again. It's not perfect, but it's not my native language either.

Now let's get started...

The key purpose of this whole story is a cautionary tale!

If you want to have a highly effective intelligence capability in your company that allows you to maintain a high level of competitiveness, do NOT overburden intelligence with functions that are not assigned to it. Especially those that can be handled by other parts of the company.

First, let's look at “risk management” and the reasons why commercial intelligence does not engage in this area of activity. Let's start with opportunities!

Problems and opportunities of “risk management”

Does the commercial intelligence system have real market “risk management” capabilities? Definitely not! Real external market risks are not manageable.

Commercial intelligence “plan”

Exploration is a managed and controlled process. What is reflected and recorded in the “intelligence plan”? The “intelligence plan” is the b...