A narrative about a simple thing

 or the nature and content of commercial intelligence work and why it works the way it does

Note:

How to use this cheat sheet? Read the note. If you're not hooked, then maybe it's just not your thing. Drop the case. It's not worth wasting your time and energy.

If you are interested, but not before! If you want to understand and implement the system in your business or company, I recommend downloading the guide at the link. It's pretty comprehensive. Anyway, I tried to create a guide that allows you to deploy the system from scratch. If you have any questions, I'm open to discussion.

 I apologize wildly for my English again. It's not perfect, but it's not my native language either.

You can download a “practical guide” to commercial intelligence absolutely free of charge here: “Hunting black swans” or ask any question you may have here: Discord (https://discord.gg/6eAsU8nBHF)

There is a famous saying by Albert Einstein:

“If you can't explain something to a 6-year-old, you don't understand it yourself.”

I will take the liberty of outlining the essence and practical content of intelligence activities in commercial intelligence.

Commercial Intelligence Beginning

          While participating in a discussion on Linkedin about business competitiveness, I suddenly realized that managers and specialists know almost nothing about the capabilities of commercial intelligence and the advantages it provides to businesses. It is likely that business people themselves have little understanding of these capabilities.

I found it strange, as the technology itself had its origins and development back in the 1990s. And yet!

Well, I will try in a few short notes to outline and remind in general already well known, in passing dispelling a few well-established prejudices and misconceptions.